I worked directly with members of Gunna's team to support our partnership. This included a music video, a marathon, multiple fitness events, and concert integration to boost the Flerish brand. The partnership resulted in the largest sales Flerish has ever seen.
With just 2 weeks of preparation, Flerish sold over 7,000 bottles and achieved 1M+ impressions at Rolling Loud. As my first festival brand activation, it set a benchmark as Flerish’s most successful event to date.
Flerish’s first San Diego event generated over 500K social media impressions and 1,000 bottles sold. I oversaw all operations across the festival from start to finish, ensuring a smooth and impactful activation.
Complex Con marked Flerish’s launch event and my first full-scale brand activation. I managed all aspects—from booth design to on-the-ground operations—while coordinating ambassadors, content teams, festival relations, VIP engagement, and more.
I led and trained a team of interns to activate Flerish at local Southern California events, with a focus on college campuses. From May to August, they independently hosted over 20 events, expanding Flerish’s footprint and presence in new communities.
I coordinated brand collaborations with Adidas, Nike Studios, Melin, DyeisLife, WME (NBA Draft Party), Ball Dawgs, NFL Wives, ACE’s Basketball, Sporty & Rich, ASU, and others, strengthening Flerish’s presence across sports, lifestyle, and entertainment.
